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2010年全球白色家电产值为1706亿美元,比2004年增长约300亿美元,年均增长约3.2%,预计2013年可达到1996亿美元。2010年全球家电销量达到11.5亿台,预计2013年将达到13.2亿台。受2008年全球金融危机以及近期欧洲债务危机的影响,以往占主导地位的欧美市场景气度持续下降。2010年,美国市场比重为32.8%,欧洲市场为28.9%,均比2008年有所下降。相反,亚洲市场增长态势良好,同期所占比重已达到38.3%,比2008年增长了近5个百分点,成为全球规模最大的消费市场。
Global output value of white goods in 2010 was 170.6 billion US dollars, an increase of about 300 billion US dollars over 2004, an average annual increase of about 3.2%, is expected to reach 1996 billion US dollars in 2013. Global appliance sales in 2010 reached 1.15 billion units, is expected to reach 1.32 billion units in 2013. Affected by the global financial crisis in 2008 and the recent debt crisis in Europe, the prevailing market sentiment in Europe and the United States continued to decline. In 2010, the United States accounted for 32.8% of the market while the European market was 28.9%, both down from 2008. On the contrary, the growth of the Asian market is in a good shape with the proportion of 38.3% over the same period of last year, an increase of nearly 5 percentage points over 2008, making it the largest consumer market in the world.