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我认为,每一个品牌都应该有某个旗舰车型,来领导其产品阵容。即使目前它只是一个保本的项目,将来它会是一个非常有价值的投资。出于成本和效益等方面的考虑,通用汽车近日宣布,已经决定放弃推出一款价位高于凯迪拉克的顶级超豪华轿车的规划。这种情况太糟糕了。我认为,每一个品牌都应该有某个旗舰车型,来领导其产品阵容。梅赛德斯一奔驰曾经尝试,但最终却未能推出一个替代迈巴赫的超豪华品牌。戴姆勒首席执行官蔡澈(Dieter Zetsche)曾经说,为现有的迈巴赫开发一款后继车型并不明智。相反,他计划将自家的另一品牌——奔驰S级的衍生车型数量从现在的3款增加到6款,用以提振这一车型的销量。迈巴赫车型和奔驰S级轿车共
I think every brand should have a flagship model to lead its product lineup. Even though it is just a capital preservation project, it will be a very valuable investment in the future. For cost and efficiency considerations, GM recently announced that it has decided to give up the launch of a price higher than Cadillac’s top super-luxury car plan. This situation is too bad. I think every brand should have a flagship model to lead its product lineup. Mercedes-Benz had tried, but eventually failed to launch a super-luxury brand alternative to Maybach. Dieter Zetsche, Daimler’s chief executive, once said it was not wise to develop a successor model for the existing Maybach. Instead, he plans to boost the number of its own Mercedes-Benz S-Class derivative models from the current three to six to boost sales. Maybach models and Mercedes-Benz S-Class sedans