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围绕短视型和策略型消费者并存下的两替代性产品的跨期定价问题,通过分析销售商与消费者的决策过程,得到了两产品的最优跨期价格及销售商最大利润,考察了产品最优跨期价格的性质。研究发现,策略消费者所占比例越大,产品两阶段价格越低,两产品的降价幅度也越小;两产品中高质量产品第一阶段的销售量只与其成本有关,而与策略消费者所占比例无关。最后的数值模拟结果还表明,策略消费者对销售商利润的影响不仅取决于其所占比例的大小,还取决于产品质量、估价折扣因子以及产品成本等参数。
Around the short-term and strategic consumers coexistence of two inter-generation pricing of alternative products, through the analysis of vendors and consumers of the decision-making process, the two products have been the best cross-period price and maximum profit margins, inspected The nature of the best intertemporal price of the product. The study found that the greater the proportion of strategy consumers, the lower the price of two stages of products, the lower the price reduction of the two products; the sales of the first stage of high quality products of two products is only related to their cost, The proportion has nothing to do. The final numerical simulation also shows that the influence of strategic consumers on the profits of retailers depends not only on their proportion, but also on parameters such as product quality, discount factor and product cost.