近两年,以视频网站为代表的新媒体崛起后,“电视黄昏说”等悲观论调频频闯入公众视野,其论点集中在电视收视率颓势、广告金主流失、受众老龄化、视频网站瓦解性的冲击力等方面。实则,当早前电视厂商将“云”的概念引入电视行业时,电视业务已不只是“直播频道”了。因此,要论电视是否黄昏垂临,应先重新定义电视的概念。由传统电视台编播、有线电视网传送的共时性内容,这固然是电视定义的一部分,也是老旧的那部分。智能电视的出现填补了传统电视线性传播、 In the past two years, after the rise of new media represented by video websites, the pessimistic tone such as “TV Twilight Saying” frequently broke into the public view. Its arguments focused on the decline of TV ratings, the loss of advertisements, the aging of the audience, the video Website disruptive impact and so on. In fact, when TV manufacturers introduced the concept of “cloud” into the television industry earlier, the television business was no longer just “live channel”. Therefore, we must first redefine the concept of television if television is dusk. It is certainly part of the definition of television and of the old part of the synchronic content delivered by traditional television stations and cable networks. The emergence of smart TV to fill the traditional linear television transmission,