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宜家(IKEA)公司是瑞典一家著名的家庭装饰用品零售企业,它从最初的小型邮购家具公司一跃成为在世界各地拥有100多家连锁商店的大企业,年均增长率达15%。目前,在我国的北京和上海等大城市,都有宜家公司的分店。宜家成功的秘诀在哪里?最根本的是它独有的经营理念——“与客户一起创造价值”。在这一理念指导下,宜家把自己与顾客、供应商之间的买卖关系,发展成共同创造价值的关系,我中有你,你中有我,共同组成一个价值链。其成功做法,很值得我国企业经营者学习和借鉴。
IKEA (www.ikea.com) is a well-known home decoration retailer in Sweden. It has grown from a small mail-order furniture company to a large company with more than 100 chain stores around the world, with an average annual growth rate of 15%. At present, there are IKEA stores in major cities such as Beijing and Shanghai. Where is the secret of IKEA’s success? The most fundamental is its unique business philosophy - “to create value with customers ”. Under the guidance of this idea, IKEA develops the relationship between itself and the customer and the supplier into the relationship of creating value together. I have you, you have me, and you form a value chain together. Its successful approach is worthy of learning and learning from Chinese business operators.