适当增加客户联系频率及服务,不仅能起到客户“保鲜”作用,还能增加后市场收益,帮助企业度过难关。商业竞争有两大策略:价格因素竞争和非价格因素竞争,前者是中国企业最喜欢使用的竞争手段,通过降低售价打垮竞争对手,增加市场占有率。可有时,打击竞争对手的同时也会伤害自己,当原材料价格和人力成本上涨,市场销量连续下滑,中国工程机械企业眼下就面临利润大幅缩水甚至亏损的威胁,价格战这种最原始的竞争方式让很多中国企业举步维艰。现在,几乎每家工程机械企业都在思考一件事:如何生存下去?市场下滑已经 Appropriate to increase customer contact frequency and service, not only can play a customer “fresh ” effect, but also increase the market after the proceeds to help companies tide over the storm. There are two main strategies for commercial competition: price factor competition and non-price factor competition. The former is a favorite means of competition for Chinese enterprises. It can increase market share by lowering prices and breaking competitors. Sometimes, while cracking down on competitors will also hurt themselves, when raw material prices and labor costs, the market continued sales decline, the Chinese construction machinery companies now face the threat of sharply diminished profits or even losses, the most primitive form of price war competition So many Chinese enterprises struggling. Now almost every construction machinery company is thinking one thing: how to survive? Market decline has been