我曾为营销顾问们做过“练兵”培训,在模拟客户提案的过程中,感触最深的就是如何提升营销顾问的通感能力。什么是通感能力?这如同问莫言:“你没当过女人,怎么能写出《丰乳肥臀》?”咨询顾问必须有强大的通感和移情能力,快速把二手经验变成一手经验!通感,少数到多数的艺术营销,很大程度上,是以少数决定多数的科学和艺术。比如你搞个营销调研、做个营销决策,不可能调查、拜访、访谈所有的目标顾客,只能根据有代表性的少数来推测绝 I’ve done “training” training seminars for marketing consultants. In the process of simulating a client’s proposal, the deepest feeling is how to enhance the sense of synergy of marketing consultants. What is the sense of synaesthetic? This is as asking Mo Yan: “You never had a woman, how can write” breast "? Consultants must have a strong sense of empathy and empathy, quickly to second-hand experience Into the first-hand experience! Synesthesia, the minority to the majority of art marketing, to a large extent, is the majority decided by the minority of science and art. For example, you engage in a marketing research, make a marketing decision, it is impossible to investigate, visit, interview all the target customers, only based on representative minority to speculate