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良好的经济效益源于良好的企业形象,良好的企业形象则是依赖于优秀的企业文化。有人说,三年企业看技术,五年企业看营销,十年八年看管理,走过十年看战略,而要追求可持续发展,最重要的就是看文化了。21世纪,更是文化管理时代,是文化制胜时代。企业文化将成为企业的核心竞争力。中国移动辽宁公司锦州分公司(以下简称锦州移动)在集团公司和省公司的带领下,切实认识到了企业文化的重要性,并开始着力打造有创新、有深度的企业文化。
Good economic returns from a good corporate image, a good corporate image is dependent on the excellent corporate culture. Some people say that three years to look at technology companies, five years to see marketing companies, eight years to look at the management of ten years to see through the strategy, but to the pursuit of sustainable development, the most important thing is to see the culture. The 21st century is more an era of cultural management and an era of cultural success. Corporate culture will become the core competitiveness of enterprises. Under the leadership of the group company and provincial company, China Mobile Liaoning Branch Jinzhou Branch (hereinafter referred to as Jinzhou Mobile) realized the importance of corporate culture and began to focus on creating an innovative and in-depth corporate culture.