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顾客满意理论是企业参与市场竞争、保持和扩大竞争优势、持续改进管理体系的重要科学基础.创建顾客满意测评体系 ,采用科学的测评方法测量顾客满意度是企业获取外部信息、迅速提升自身管理水平 ,实现企业的可持续发展的有效途径“,”The theory of customers satisfaction is the important scientific foundation that the enterprise participates the market competition, maintains and expands competitive advantage, continues to change its management system. Founds measuring the system of customers satisfaction, uses the scientific method to measure the Customer of Satisfaction Index is an effective way for enterprise gains the extraneous information, rapidly promotes own management level, realizes enterprises sustainable development.