上市7天票房进账1个亿,它就是《英雄》。《英雄》依靠其雄厚的资金支持、领先的市场理念、娴熟的运作手法,在2002年12月20日甫一上市,就大获全胜。截至2003年1月7日,票房达19500万元。然而,票房只是《英雄》带来的收入的一部分。实际上,影片早在全球公映之前,制片方就已通过一套系统的操作手法,不仅收回了全部投资,而且 Seven days at the box office listed one billion, it is “hero.” “Heroes” won their victory on its debut on December 20, 2002, relying on its strong financial support, leading market concepts and skilled operation. As of January 7, 2003, the box office amounted to 195 million yuan. However, the box office is only part of the “hero” revenue. In fact, the film back to the world before the release, the producers have adopted a system of operating practices, not only recovered all the investment, and