论文部分内容阅读
长期以来,我国图书出版一直存在“重生产轻流通”的现象,造成我国图书流通体制改革滞后于出版产业改革进程与发展要求。加快图书流通体制改革,降低交易成本,关系到中国出版产业整体发展的重大问题。中国出版业要做强做大,走出国门,必须推进流通体制改革,改变以产品为导向的经营理念,坚持以市场需求为导向,转变出版业发展方式;积极培育市场流通主体,全面提升企业核心竞争力;加快图书市场立法工作,规范图书流通市场行为;推进信息化建设,实现流通现代化;改革流通模式,发展连锁经营;加快图书流通人才培养,提高从业人员整体素质。实现图书流通现代化是建设出版强国的必由之路。
For a long time, there has been a long history of book publishing in our country. The reform of book circulation system in our country lags behind that of the reform process and development of publishing industry. Speeding up the reform of circulation system of books and reducing the transaction costs have a bearing on the major issues concerning the overall development of China’s publishing industry. China’s publishing industry should be stronger and bigger and go abroad. We must promote the reform of the circulation system and change the product-oriented business philosophy. We should adhere to the market demand and change the mode of development of the publishing industry. We will actively cultivate the main body of market circulation and enhance the core of the enterprise Competitiveness; speed up the legislative work of the book market, regulate the book circulation market behavior; promote the construction of information technology to achieve the modernization of circulation; reform the circulation mode, the development of chain operations; accelerate the circulation of books personnel training and improve the overall quality of employees. Realizing the circulation of books is the only way to build a powerful nation.