在地方报纸的系统整体中,副刊是一个重要的小系统。忽略它不仅影响其独特功能的发挥,而且必然削弱报纸大系统的整体功能。报纸副刊有其独特的文化功能与属性,只有充分认识这些,才能更好地发挥它的社会文化效应。副刊与读者的关系决定了它的首要特性:广延共赏性。失去读者,副刊也就失去了存在的价值。因而报纸副刊必须根据读者文化心理需求来确立自身应有的文化功能。报纸的传播比起任何书刊都更为广泛,作为报纸一部分的副刊自然拥有最广泛的读者,既是最广泛的,同时又是多层次、多样化的读者。面对这样的读者系统,副刊文化必须具 In the local newspaper system as a whole, supplements is an important small system. Neglecting it not only affects its unique function, but it also inevitably weakens the overall function of the newspaper system. Newspaper supplement has its unique cultural functions and attributes. Only by fully understanding these can we better exert its social and cultural effects. The relationship between supplements and readers determines its primary characteristics: Extensive publicity. Loss of readers, supplements also lost the value of existence. Therefore, the newspaper supplement must be based on cultural needs of readers to establish their own cultural functions. The spread of newspapers is more extensive than any other publication, and the supplement to newspapers as a part of the newspaper naturally has the broadest readership, being the broadest and multilevel, diverse audience. In the face of such a reader system, the supplement culture must have