在当今日益激烈的市场竞争中,广告是争夺市场的重要手段之一。因此,研究广告的文体特征具有重要意义。广告英语是现代英语中的一个功能变体。作为一种特殊的实用文体,广告英语有其自身的文体特征。本文将引用大量广告实例,从词汇特征,句法特征和修辞手段这三个方面分析这种特殊文体。 In today’s increasingly fierce market competition, advertising is one of the important means to compete for the market. Therefore, it is of great significance to study the stylistic features of advertisements. Advertising English is a functional variant in modern English. As a special practical style, advertising English has its own stylistic features. This article will quote a large number of advertising examples, from the lexical features, syntactic features and rhetorical means of these three aspects of the analysis of this special style.