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新媒体作为社会系统的组成部分,承载着多重的社会角色。本文拟着重对新媒体的社会角色做出省察和反思,试图从中略窥新媒体多种角色之间的冲突与联系,探究新媒体的创新与发展。一、新媒体的喉舌角色当下的新媒体指的是依托数字技术、互联网技术、移动通信技术等新兴科技而产生的向受众提供信息服务的一系列新的工具或手段,种类丰富,有的属于新的媒体形式,有的则属于新的媒体硬件、新的媒体软件或新的信息服务方式。从传播学视角看,他们可以分为两类:一类可以称
As part of the social system, new media carries multiple social roles. This article will focus on the social role of new media to make a survey and reflection, trying to glimpse the conflict and contact between the various roles of the new media to explore new media innovation and development. I. The Role of the Mouthpiece in New Media The current new media refers to a series of new tools or tools that provide information services to the audience based on emerging technologies such as digital technologies, Internet technologies and mobile communication technologies. New forms of media, while others belong to new media hardware, new media software or new information services. From the perspective of communication, they can be divided into two categories: one can be said