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今年上半年,北京现代完成销量约51万辆,未达全年116万辆计划的一半。8月1日,这家公司宣布,对旗下ix35以及全新胜达两款SUV车型进行官方指导价的下调,最高降幅达到3万元。8月4日,北京现代在凉爽的呼伦贝尔大草原开始进行名为“新途·腾”的全新途胜试驾活动。作为公司常务副总经理、中方负责人,刘智丰亲自参加了这场活动。期间,他接受了包括《汽车商业评论》在内的国内媒体专访,他除了表达全新途胜各种亮点之外,还就8月1日北京现代多年来的首次官降行动进行了解释。同时,他还对北京现代上半年的表现,全年的目标、未来行动、国家刺激政策以及未来的中国车市发表了自己的观点。这些观点在我们看来不乏真知灼见,本刊记者根据录音整理了刘智丰的观点如下(未经本人审阅),以飨读者。
In the first half of this year, Beijing Hyundai completed sales of about 510,000 units, less than half of the 1.16 million plans for the whole year. August 1, the company announced that its ix35 and the new Shengda two SUV models official guide price cut, the maximum decline of 30,000 yuan. On August 4, Beijing Hyundai started a brand new Tucson test drive called “Xintu Teng ” in the cool Hulunbuir prairie. As executive vice president and head of the Chinese company, Liu Zhifeng personally attended the event. During his interview with the domestic media, including the Automotive Business Review, he not only expressed various highlights of the new Tucson, but also explained Beijing Hyundai’s first official drop in action on August 1 for many years. At the same time, he also expressed his views on the performance of Beijing Hyundai in the first half of the year, its annual goals, future actions, national stimulus policies and the future Chinese auto market. These views in our opinion no lack of insightful insights, correspondents based on the recording finishing Liu Zhi-feng’s view is as follows (without my review), in order to readers.