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当前,宁波出版产业发展面临着文化土壤、发展战略、产业结构和创新能力等方面的问题。主要原因在于重商思想忽视了文化的公共事业属性,官媒出版的强势地位影响了民营资本的参与积极性,阅读市场的疲软制约了出版产业的发展潜能,创新能力不足束缚了出版产业的发展动力。只有文商并重,打造长三角南翼出版产业之都,培育浙东数字出版基地,构建民营出版企业扶助机制,方能推动宁波出版产业实现跨越式发展。
At present, Ningbo publishing industry faces the problems of cultural soil, development strategy, industrial structure and innovation ability. The main reason is that the idea of mercantilism ignores the public utilities attribute of culture, the strong position of official media publication affects the enthusiasm of private capital participation, the weakness of reading market restricts the development potential of the publishing industry, and the insufficiency of innovation hinders the development of the publishing industry . Only by combining both literary trades, creating the capital of the publishing industry in the southern wing of the Yangtze River Delta, cultivating the digital publishing base in eastern Zhejiang, and building an aiding mechanism for private publishing enterprises will it be possible to promote the leaping development of Ningbo’s publishing industry.