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现代经济学认为:体育比赛实质上是一种商品,它具有商品的各种属性,例如:价值。既然比赛有了其本身所蕴含的价值,人们如若需欣赏比赛,那么就必须付出一定的等价物品来换取欣赏比赛的权利,其中最为普遍的等价物品就是货币资本。由于现今所有的赛事门票定价策略都是源于成本加利润策略,但这种策略现在看来具有孤立性的缺陷,所以希望摒弃原有的财务角度,拟从纳什均衡的角度阐述2010年广州亚运会篮球比赛门票定价策略,为今后篮球赛事门票定价策略提供一个新的思路与方法,并以期为广州2010年亚运会的篮球比赛门票定价的决策提供新的理论依据与价值参考。
Modern economics thinks: Sports competition is essentially a commodity, which has all the attributes of the commodity, such as value. Since the game has its own inherent value, if people want to enjoy the game, then they must pay a certain amount of equivalent items in exchange for the right to enjoy the game, of which the most common equivalent is the monetary capital. Since all current ticket pricing strategies originate from the cost plus profit strategy, this strategy now appears to be a solitary flaw, so I hope to abandon the original financial perspective and intend to address the 2010 Guangzhou Asian Games Will be a basketball game ticket pricing strategy for the future of basketball game ticket pricing strategy to provide a new way of thinking and a look for the Guangzhou Asian Games in 2010 basketball game ticket pricing decisions provide a new theoretical basis and value reference.