论文部分内容阅读
一网络环境下共青团思想引领工作遭遇挑战(一)传统的“传达”式宣传遭遇冲击1话语权的分散尼葛洛庞蒂指出,我们正处在一个“消解中心主义”的时代,网络传播展现出鲜明的去中心化趋势。传统媒介中,“把关人”在传播中处于决定媒介内容的支配地位,而网络传播的互动方式取代了“把关人”支配媒介内容的方式,“把关人”被网络所替代,传播主控权利被削减。于是,每一个终端都成为了打破传统传播结构的先锋,话语权不
Under the Network Environment, the Communist Youth League Leadership Has Faced Challenges (1) The Impact of Traditional “Communication” Campaigns 1 Dispersion of Right of Discourse Negroponte Point pointed out that we are in an era of “digestion-centricism” The internet dissemination shows a clear trend toward decentralization. In the traditional media, the “gatekeeper” is in the dominant position of media content in the dissemination, and the interactive mode of network communication replaces the mode of “gatekeeper” controlling the content of the media, and “gatekeeper” Instead, the right to broadcast the master was cut. Thus, each terminal has become a pioneer in breaking the traditional communication structure, the right to speak does not