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如果不能在市场做第一品牌,那么就创造一个新细分市场做第一。细分市场为王的定律,早已被许多品牌成功演绎得淋漓尽致。本期封面报道中的科尔士百货公司、洲际酒店集团、蹄劲猪蹄,都是细分为王定律的践行者。它们当中,有的已经取得了巨大的成功,有的还在路上。展望未来的品牌激战,必将更加惨烈,也必定是强者愈强,市场份额将进一步向巨头们聚拢。对于中小公司或创业公司来说,如果不能采取一些颠覆性的商业模式,那么专注于某个细分领域或客户群体做专做精,则是获得生存空间的
If you can not be the first brand in the market, then create a new market segment to do the first. The law of the market segment, has long been the most successful interpretation of many brands most vividly. The cover story of the current issue of Keershi department store, InterContinental Hotels Group, hoof shoe trotters, are subdivided into the law of practice practitioners. Among them, some have achieved great success, and some are still on the way. Look forward to the future of the brand battle, will be even more tragic, but also must be the stronger the stronger, the market share will be further gathered to the giants. For small and medium-sized companies or start-ups, if you can not take some disruptive business models, then focus on a particular segment or customer groups to do specialization, is to gain living space