作为一种普遍存在的消费行为,攀比性消费行为的形成机理尚须研究。作者在已有研究的基础上,提出攀比性消费行为形成的内在动因和外在刺激,并以我国城市居民为样本,结合中国居民的阶段性消费特征,就攀比性消费行为对居民阶段性消费和经常性消费产生的影响进行实证分析。 As a ubiquitous consumer behavior, the formation mechanism of comparisons of consumer behavior still needs to be studied. Based on the existing research, the author puts forward the internal motivation and external stimulus of comparisons of consumer behavior. Taking the urban residents in China as a sample, combining the characteristics of Chinese residents’ And the impact of regular consumption for empirical analysis.