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我们要从中国的实际出发,逐步走出一条适合国情,日益兴旺发达的中国式的旅游道路来。这是一项长期而艰巨的任务,在理论上和实践上有许多新课题需要研究和解决。这里仅就我国旅游事业的基本特点,谈谈我们的几点粗浅认识。旅游和其它事业一样,有它发展的一般规律和特殊规律。任何一个国家要发展旅游事业,都要合理地利用和有效地开发旅游资源,建设旅游设施,生产丰富多彩的旅游商品,组织各种形式的游览,为游客提供优质服务,才能引起旅游者的兴趣,招徕众多的游客。任何一个旅游业的经营者,总是要以最少的投资取得最大的经济效益的。但是,旅游事业发展的规模和速度,旅游设施的建筑形式和水平,旅游活动的内容和形式,以及旅游事业的管理体制和方法,要从各国的实际出发,具有自己的特色。所谓中国式的旅游道路,就是旅游事业发展的一般规律在我国的特殊的运动形式。我国的旅游业是在一个幅员广大、旅游资源丰富的社会主义国家中经营的;是在经济还不发达的条件下创建和发展起来的;是通过具有独特的民族性格和风俗习惯的无数中华儿女的活动来实现的。这样的经济状况和社会历史条件,使我国的旅游业具有自己的模式。根据近年来我国的旅游实践和国外的经验教训,我们认为我国的旅游业具有以下特点:
We must proceed from the reality of China and gradually step out of a Chinese-style tourist road suitable for our country and prosperous. This is a long-term and arduous task. There are many new topics that need to be studied and solved in theory and in practice. Here only the basic characteristics of China’s tourism industry, to talk about some of our superficial understanding. Like other undertakings, tourism has its general and special laws of development. Any country that wants to develop its tourism business should make rational use of and effectively develop tourist resources, construct tourist facilities, produce colorful tourism products, organize various forms of excursions and provide tourists with excellent services to arouse the interest of tourists , Attracting a large number of tourists. The operator of any tourism industry should always obtain the maximum economic benefit with the least investment. However, the scale and speed of the development of tourism, the form and level of tourism facilities, the content and form of tourism activities, and the management system and method of tourism administration should be based on the reality of each country and have their own characteristics. The so-called Chinese-style tourist road is the special form of the general law of tourism development in our country. China’s tourism industry is operated in a large-scale and richly-resourced socialist country; it was created and developed under conditions of underdeveloped economy; it is through innumerable Chinese nationalities and customs Activities to achieve. Such economic conditions and social and historical conditions make our tourism industry have its own mode. According to our country’s tourism practice and foreign experience and lessons in recent years, we think our tourism industry has the following characteristics: