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作为民族旅游商品的羌绣受到旅游者的欢迎,其古老的形制保留了传统的文化信息,但是在旅游业广为开展的今天,它的用途和设计有了明显的变化,这背后体现着深刻的文化符号学意义。从其题材、选材、图案、颜色、用途等方面,以文化符号学的角度来解读羌绣作为民族旅游商品的内涵,可以深刻了解民族旅游商品在旅游业发展下的生存发展的进程,从而对民族旅游商品的开发有一定启发。
The Qiang embroidery, a national tourist product, has been welcomed by tourists and its ancient form retains the traditional cultural information. However, its use and design have undergone significant changes today, which are widely carried out by the tourism industry. Cultural semiotic significance. From the perspectives of cultural semiotics, it can interpret the connotation of Qiang embroidery as a national tourism product in terms of its subject material, material selection, design, color, use and so on, which can profoundly understand the process of survival and development of ethnic tourism goods under the development of tourism. National tourism product development has some inspiration.