近来,一场柑橘危机牵动全国上下,从一条“不要吃橘子”的短信和“柑蛆”流言最终发展为一次全国性的食品安全事件,各地柑橘产业遭受重创。流言,特别是突发事件中的流言,显示出越来越惊人的影响力。对流言进行有效控制,已经是新闻媒体在研究突发事件报道规律、探讨突发事件报道原则和方法时,无法回避的紧急课题。 Recently, a citrus crisis has touched the whole country. From a “Do not eat oranges” sms and “Citrus” rumors eventually developed into a national food safety incident, the citrus industry has been hit hard by the rest of the world. Rumors, especially in the gossip of emergencies, show more and more striking influence. The effective control of rumors is already an unavoidable urgent issue for the news media in studying the law of reporting incidents and in discussing the principles and methods for reporting incidents.