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1997年底,太子奶以8000万元巨额代价摘取中央电视台新一届饮品类广告标王桂冠,将人们普遍看好的喜之郎、娃哈哈远远撇在身后,成一时之“黑马”。时至今日半年已逝,太子奶的市场状况怎么样呢?在我们的印象里,并未有太子奶被孩子们格外青睐的记忆,去商场问问,售货小姐大都摇头表示不理想,这和喜之郎、娃哈哈上市之初的情景大相径庭。也许身边的
At the end of 1997, Prince Milk removed Wang Guiguan, a new beverage advertisement for CCTV, at a huge price of 80 million yuan. He kept popular people Xi Zhilang and Wahaha far behind and became a “dark horse”. Half past half a year has passed, what about the market conditions of Prince Milk? In our impression, there was no memory that Prince Milk was particularly favored by children. I went to the mall to ask questions. Most of the salesgirls shook their heads and said that they were not ideal. The situation at the beginning of the listing of Kihachiro and Wahaha was very different. Maybe around