新的营销观念超越了以往对营销与传播的认识,其直接表现是把“营销”与“传播”综合成一个完整的概念。它意味着在实现营销传播过程中,必须与消费者实现系统的充分的接触与沟通。从这个意义上说,整个营销传播过程中的每一个环节都在与消费者沟通,让消费者了解这项产品的价值,以及它是为什么样的人设计的。 The new concept of marketing goes beyond marketing and communication in the past, and its direct manifestation is the synthesis of “marketing” and “communication” into a complete concept. It means that in the process of marketing communication, the system must be fully contacted and communicated with consumers. In this sense, every step of the marketing communications process communicates with the consumer, giving the consumer an idea of ​​the value of the product and of the kind of person it is designed for.