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基于社会交换理论和利益相关者理论,构建了旅游地社会责任、旅游影响(积极影响和消极影响)、社区满意度和居民生活质量关系模型。通过对凤凰古城居民调查获取基础数据对理论模型进行实证检验,发现旅游地社会责任主要通过三条路径对居民生活质量产生影响:(1)旅游地社会责任→旅游积极影响→居民生活质量;(2)旅游地社会责任→社区满意度→居民生活质量;(3)旅游地社会责任→旅游积极影响→社区满意度→居民生活质量。此外,旅游地社会责任对旅游消极影响和居民生活质量没有直接影响,同时,旅游消极影响对对社区满意度有直接影响,而对居民生活质量没有直接影响。
Based on social exchange theory and stakeholder theory, a model of social responsibility of tourism destination, tourism impact (positive impact and negative impact), community satisfaction and resident quality of life is constructed. Through the empirical study on the theoretical data from the investigation of the ancient inhabitants of the ancient city of Phoenix, it is found that the social responsibility of the tourist destination mainly affects the quality of life of the residents through three paths: (1) social responsibility of tourist destination → positive impact of tourism → quality of life of residents; (2) ) Social responsibility of tourist destination → community satisfaction → quality of life of residents; (3) social responsibility of tourist destination → positive impact of tourism → community satisfaction → quality of life of residents. In addition, the social responsibility of tourist destination has no direct impact on the negative impact of tourism and the quality of life of residents. At the same time, the negative impact of tourism has a direct impact on community satisfaction, but has no direct impact on the quality of life of residents.