论文部分内容阅读
以互联网为载体的第四次传播革命,造成传播资源泛社会化和传播权力全民化,政府公信力面临严重挑战。为了应对无边界、难预期的社会化媒介的战略环境,政府建设除了通过经济绩效、社会和谐和政治民主获取公信度之外,更主要通过争夺传播主导权来培养政府获信力(获得公民信任的能力),塑造一个说真话、办实事与言行一致的诚实守信的政府形象,从而提升政府公信力,确保政府能平稳度过经济危机、社会矛盾突出等问题交织的艰难时局。
The forthcoming media revolution with the Internet as a carrier has resulted in the pan-socialization of communication resources and the universalization of power of communication. The credibility of the government faces serious challenges. In order to cope with the strategic environment of borderless and unpredictable social media, government construction not only gains public credibility through economic performance, social harmony and political democracy, but also fosters the government’s trust by obtaining the dominant power of the government The ability to create an honest and trustworthy government image that tells the truth, does practical things and deeds and deeds so as to enhance the credibility of the government and ensure that the government can smoothly weather the difficult situation of economic crises and prominent social conflicts.