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通过对我国体育产业的分析，提出了体育产业发展的基本思路与对策即体育产品的商品化；体育经营活动的市场化；体育系统的企业化。
Through the analysis of China’s sports industry, put forward the development of sports industry, the basic ideas and countermeasures that the commercialization of sports products; sports marketing activities; sports system of the enterprise.