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高星级酒店项目确定目标成本时因缺乏宏观、系统的数据,造成前期目标成本不能满足酒店项目本身的特点和需求。结合高星级酒店项目设计标准及市场调查数据,对高星级酒店功能进行分解,确定酒店项目功能配置要素,并分为基本功能、核心功能、发展功能三个层次。通过对酒店规模、功能配置的确定,运用倒推法,根据同类项目或类似已建成高星级酒店的功能配置、盈利情况以及对目标利润的预测,给出高星级酒店项目目标成本的预测模型,为实现高星级酒店项目的最优决策提供借鉴。
High-star hotel project to determine the target cost due to the lack of macro, systematic data, resulting in the early target cost can not meet the hotel’s own characteristics and needs. Combined with high-star hotel project design standards and market research data, the decomposition of high-star hotel features to determine the hotel project features configuration elements, and is divided into three basic functions, core functions, development functions. Through the determination of hotel size and function, using the back-up method, based on the functional configuration of similar projects or similar high-star hotels, profitability and the forecast of target profit, the target cost of high-star hotel project is predicted Model, in order to achieve the best high-star hotel project decision-making to provide reference.