论文部分内容阅读
《会展服务与管理》是会展策划与管理专业的专业核心课程。依据会展企业服务与管理岗位真实工作任务,依托校内实训室、自主开办会展公司、合作企业,综合运用所学前修课程的知识和技能,按照服务与管理岗位工作内容和流程,完成企业真实工作任务下的模拟仿真和实境教学。通过运用理论与实践教学相结合的方式,采取多种教学方法,使学生掌握会展服务与管理的基本概念和基本理论,明确服务与管理理论在会展企业中的规律,培养学生具有良好的服务意识、管理能力,为学生日后走向工作岗位打下良好基础。
“Exhibition Services and Management” is a professional core course of MICE planning and management. According to the real work tasks of the exhibition enterprise service and management positions, relying on the training room in the school, independent exhibition companies, cooperative enterprises, the comprehensive use of knowledge and skills prerequisite courses, according to service and management positions of work content and processes to complete business real Under the task of simulation and in situ teaching. Through the combination of theory and practice teaching, we adopt a variety of teaching methods to enable students to master the basic concepts and basic theories of exhibition services and management, to clarify the rules of service and management theory in exhibition enterprises and to cultivate students with good sense of service , Management skills for students to work in the future to lay a good foundation.