自2015年李克强在政府工作报告中提出“制定‘互联网+’行动计划,推动移动互联网、云计算、大数据、物联网等与现代制造业结合,促进电子商务、工业互联网和互联网金融健康发展,引导互联网企业拓展国际市场”后,各行各业掀起了“互联网+”的新探索。而随着电子商务的持续发展,移动电商成为其中的潜力领域。2016年12月,艾瑞咨询研究院发布《中国移动电商行 Since 2015, Li Keqiang put forward in the government work report “to formulate” Internet + “action plan to promote the healthy development of mobile Internet, cloud computing, big data, Internet of things and other modern manufacturing industries and to promote e-commerce, industrial internet and Internet finance , Guide the Internet companies to expand the international market ”, all walks of life set off a“ Internet + ”new exploration. With the continuous development of e-commerce, mobile e-commerce has become one of the potential areas. In December 2016, iResearch Institute released "China Mobile Business