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随着商品销售竞争愈加激烈,作为产品的包装在其中所起的作用越来越重要。而插画作为现代包装设计中的一种重要视觉语言,由于其独特的艺术特色,使得包装设计风格趋于多样化,更能准确地传达产品的核心观点。从写实设计、拟象设计、装饰设计和抽象设计四个方面论述了插画在现代包装设计中的运用。
As product sales become more competitive, the role of packaging as a product becomes more and more important. As an important visual language in modern packaging design, illustrator has diversified its packaging design style due to its unique artistic features, and can accurately convey the core views of products. From illustration design, simulation design, decoration design and abstract design, this paper discusses the application of illustrations in modern packaging design.