“传媒”和“传播”是引进西方的两个概念,目前国内无论在英文引用上还是中文使用上都比较混乱。两者的关系是,传播是基础,传播包含了媒介,而媒介又对传播造成反作用。“传播”译自英文Communication一词,指传播的行为和途径,“传媒”译自英文Media一词,指传播的工具,即媒介。 “Media ” and “Communication ” are two concepts introduced by the West. At present, both domestic quotations and Chinese use are quite confusing. The relationship between the two is that communication is the foundation, that communication contains the media, and that the media is counter-productive to communication. “Communication ” Translated from English Communication refers to the act and means of communication. “Media” is translated from English Media refers to the means of communication, ie media.