问卷调查是社会科学研究中的一项重要研究方法,帮助社会科学工作者收并统计集人们的行为、态度和社会现象。问卷则是问卷调查活动中的核心部分。一份优秀的问卷不仅要结构完整、还要语言精练、问题相倚。而目前大多数的问卷存在问题不相关、结构不紧凑等问题。本文从问卷的结构、问题设计的原则等方面来阐述提高调查问卷调查设计质量的有效策略。 Questionnaires are an important research method in social science research, helping social science workers to collect and collect people’s behaviors, attitudes and social phenomena. Questionnaire is the core part of the survey activity. An excellent questionnaire should not only be structurally complete, but also need to be refined in language and relied on. At present, most of the questionnaires have problems such as unrelated problems and unstructured structures. This article elaborates the effective strategies of improving the quality of the survey questionnaire design from the aspects of the structure of the questionnaire and the principle of problem design.