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一、诊断VE对象 我厂三乐牌XQB25-2,XQB25-3全自动洗衣机已生产销售多年,产量颇大。但今年以来,市场疲软,竞争激烈,产品出现滞销现象,并有大量洗衣机积压。面对这种形势,厂领导果断组织有关职能部门和设计部门,对管理技术、生产环境、销售和用户意见等诸方面进行了调查了解。经分析认为,必须运用价值工程,积极改进老产品,以适应各类用户的需要,才能打开局面,走出困境。
First, the diagnosis of VE objects Our factory Sanle XQB25-2, XQB25-3 automatic washing machines have been produced and sold for many years, the production is quite large. However, since the beginning of this year, the market has been weak, competition has been fierce, and there has been slow sales of products, and there is a large backlog of washing machines. Faced with this situation, factory leaders decisively organized relevant functional departments and design departments, and conducted investigations and investigations on aspects such as management technology, production environment, sales, and user opinions. After analysis, we must use value engineering to actively improve old products to meet the needs of various types of users so as to open up the situation and get out of the predicament.