中国现代公共关系是20世纪70年代来、80年代初从西方引进的。20多年来伴随着中国改革开放的伟大进程,公共关系在本土上也得到了迅猛的发展,人们对公共关系的认识完成了从形式逐渐到实质的理解过程。公共关系从学科来说,是一门涉及管理学、社会学、传播学、人际关系学等边缘交叉综合性的科学。所以,至今为止还没有一个公认统一的定义。但在这个问题的认识上是趋向一致的:即在正确认识公 China’s modern public relations was introduced from the West in the 1970s and early 1980s. With the great progress of China’s reform and opening up over the past 20 years and more, public relations have also been rapidly developed domestically. People’s understanding of public relations has brought about a process of understanding from form to reality. Public relations from the discipline, it is involved in management science, sociology, communication, interpersonal relationship and other cross-cutting science. So far, there is no universally agreed definition. However, there is a tendency toward consensus on this issue: the correct understanding of the public