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随着经济的发展和居民收入的增长,发达国家的体育产业呈现迅猛发展之势。而在我国,尽管改革开放以后,竞技体育经营业、体育休闲健身业、体育用品制造业等体育产业具备一定发展基础并且得到长足发展,但与发达国家相比,我国体育产业仍然存在产业内部结构不合理、产业规模偏小、体育产业管理体制不利、市场竞争力不强等一些问题。究其原因是我国对体育产业发展的理念模糊,政府对体育产业管理职能不清,也没有建立起体育产业发展的政策框架体系。
With the economic development and the growth of resident income, the sports industry in developed countries has shown a rapid development trend. However, in our country, although the sports industry such as competitive sports business, sports and leisure and fitness industry and sporting goods manufacturing industry have certain development foundation and developed greatly after the reform and opening up, compared with developed countries, the sports industry in our country still has the internal structure of the industry Unreasonable, small-scale industries, adverse sports industry management system, market competitiveness is not strong and some other issues. The reason is that our country’s concept of the development of the sports industry is vague. The government has unclear functions in the management of the sports industry and has not established a policy framework for the development of the sports industry.