随着知识经济和经济全球化的发展,企业之间的竞争越来越表现为文化的竞争,企业文化对企业的生存和发展的作用越来越大,成为企业竞争力的基石和决定企业兴衰的关键因素。在这种情况下,对新形势下企业文化的研究、运用和实践显得尤为重要。 With the development of knowledge economy and economic globalization, the competition between enterprises is more and more manifested as cultural competition. The effect of corporate culture on the survival and development of enterprises is becoming more and more important, becoming the cornerstone of the competitiveness of enterprises and deciding the rise and fall of enterprises The key factor. Under such circumstances, it is particularly important to study, apply and practice the corporate culture in the new situation.