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随着现代电影广告媒体的不断涌现,虽然观众可以全方位接触最新电影信息并能对电影片段先睹为快,但平面类电影海报却一直发挥着独到的优势。早期海报以手绘为主,画面精美细致,具有很高艺术价值。后期海报更是注重艺术效果,具有较强的欣赏性。海报让观众在观影前对影片有着美好的憧憬,在观后又对海报有更深层的自我理解。本文浅述电影海报中的平面设计,探索经典海报设计特色,研究设计元素的运用,并期望将电影海报的表现手法、意境营造方式嫁接于其它平面广告中。
With the advent of modern film advertising media, even though viewers have full access to the latest movie information and preview of movie clips, flat-screen movie posters have always had a unique advantage. Early hand-painted posters, the screen beautifully detailed, with high artistic value. Poster posters pay more attention to the artistic effect, with a strong appreciation of nature. Poster let the audience before the film has a good vision of the film, after the poster has a deeper self-understanding of the poster. This article describes the graphic design in movie posters, explores the design features of classic posters, and studies the application of design elements. It also hopes to gratify the way of expression of movie posters and artistic creation in other print ads.