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网络传播力是实现学术期刊有效传播的基础。学术期刊的网络传播力是指在“内容既定”情境下期刊知识通过多种传播方式的组合在一定时空范围里到达读者、影响读者、培养读者的能力。通过以《中国人口·资源与环境》为例进行的实证分析发现,期刊在网络传播力建设方面仍存在传播速度较慢、传播范围国内局限性较强、有效传播精度上升空间较大等问题。利用网络及新媒体技术提升期刊有效传播的主要路径:优化审稿流程、实行优先数字出版来缩短期刊出版平均时滞;多平台出版,增加期刊的可见性,拓展期刊传播范围;订阅与推送,增强互动性,提升期刊有效传播精度;文档结构化,适应文献阅读终端的多样化。
Network communication is the basis for effective dissemination of academic journals. The network communication power of academic journals refers to the ability of journals to reach readers, influence readers and foster readers in a certain space and time through the combination of multiple modes of communication under the condition of “content established ”. The empirical analysis based on “China’s population, resources and environment” shows that the periodicals still have problems of slow propagation speed, strong limitations in the scope of transmission and large room for effective transmission precision in the construction of network communication power. Use of the Internet and New Media Technology to Promote the Effective Transmission of Journals: Maintaining the Process of Reviewing, Implementing Preferential Digital Publishing to Shorten the Average Time Lag of Publication; Multi-platform Publishing, Increasing the Visibility of Journals and Expanding the Spread of Journals; Subscription and Pushing, Enhance interactivity and enhance the effective dissemination accuracy of journals; the structure of the documents should be adapted to the diversification of the terminals for reading documents.