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随着经济的发展、社会的进步，高校思想政治理论教育教学工作在稳步发展的同时，也受到了外国思潮的冲击，最严重的表现就是思想政治理论课的吸引力弱化，学生学习此课程的热情不足。大学生群体是一个脱离幼稚，倾向成熟的群体，他们思想活跃且复杂，具有独立的人格，且有一定的判断力，可塑性很强。但是毕竟未踏入社会，他们的判断能力和选择能力还有所欠缺，极容易受到社会上各种不良观念的影响和毒害。本文旨在阐述高校思想政治理论课的重要性及教学吸引力不足的原因及对策。“,”With the development of economy, the progress of the society, the education of ideological and political theory course also impacted by foreign trend in the steady development, the worst performance is the weakening of the attractiveness of ideological and political theory courses, students’ learning enthusiasm are insufficiency. The student population is a group separate from the naive, tend to mature, their thinking are active and complex, with independent personality, and there is a certain sense, strong plasticity. But after all, they are not into the society, judgment ability and the ability to select is still lacking, easily affected by various adverse social concept and poisoning. This paper aims to explain the reasons and countermeasures of the attractiveness of ideological and political theory courses of university.