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山东省境内有不少古村落遗址,由于现代化步伐的加快以及人们对其保护和开发的方式不当,这些古村落正在急速地消亡。因此,本文借助博弈论的思想和方法,以济南朱家峪为例,对村落遗产地旅游开发中的核心利益相关者为实现各自利益诉求所实施的博弈行为进行博弈分析,试图找出博弈均衡。博弈分析主要从旅游地居民之间,企业之间,政府与旅游地居民,政府与企业之间等方面展开。通过分析他们之间的相互关系和作用机制,提出济南古村落旅游的开发与保护建议。
There are many ancient village ruins in Shandong Province. Due to the acceleration of modernization and the improper protection and development by the people, these ancient villages are rapidly disappearing. Therefore, by using the ideas and methods of game theory and taking Zhujiayu in Jinan as an example, this paper attempts to analyze the game behavior of the core stakeholders in the tourism development of village heritage sites in order to realize their own interest demands and try to find out the game equilibrium. Game analysis mainly from the tourist destination between residents, between enterprises, government and tourism residents, between government and enterprises and so on. Through the analysis of the interrelationships and mechanism between them, this paper puts forward suggestions on the development and protection of ancient villages in Jinan.