宠物消费市场究竟是一个什么样的市场?它难道仅仅是一个富人的市场吗?我看不是,实际上养宠物的大多是白领阶层,他们并不在消费金字塔的顶端,而是在中上端。但是这个组群的最大特点是工作压力巨大,尽管收入不错,却大多身处一个情感冷漠的商业环境之中。并且,住在公寓或者“花园”中也大多不和邻里来往。如今,“解闷儿”、“做伴”、“时尚”成了养宠物的种种理由,成为家庭一员的宠物也受到了以前任何一个时代都不曾有过的优待,几乎随处可见它们可爱的身影。在现代社会,宠物与人类的关系已经发生变化。传统意义上,人们饲养狗是为了看家护院,养猫是为了灭鼠防 What kind of market is the pet consumer market? Is it just a rich market? I don’t think so. In fact, most pet owners are white-collar workers. They are not at the top of the consumer pyramid, but at the top. However, the biggest feature of this group is the pressure of work. Although the income is good, most of them are in an emotional and indifferent business environment. Also, most of you living in an apartment or in a garden are not in contact with your neighbours. Nowadays, “unlocking children”, “doing companionship”, and “fashion” have become the reasons for keeping pets. Pets who have become members of the family have also received preferential treatment they have never had in any previous era. Can see their lovely figure. In modern society, the relationship between pets and humans has changed. Traditionally, people keep dogs for housekeeping and cats for rodent control.