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近年来,在中央和湖南省委、省政府系列扶持政策的支持下,湖南文化创意产业得到了快速发展,一直位居全国前列。但是,现阶段金融机构对文化产业信贷介入程度明显不足,支持力度依然较低,与湖南文化创意产业发展势头及其多元化融资需求相比仍有较大差距,并未达到预期效果。导致文化创意产业融资政策难以落实的原因,一是文化产业自身特点导致投融资瓶颈较难突破;二是现行文化创意产业扶持政策不利于投融资的发展;三是银行融资机制缺乏创新,难以适应文化创意产业发展实际需求;四是各种金融中介机构缺乏,难以推动金融业与文化产业全面对接。基此,我省应进一步健全文化产业融资制度环境,完善产业服务平台体系,创新金融政策,加强投融资的配套机制建设,促进金融机构与文化创意企业的全面对接。
In recent years, with the support of the Central Government and the series of supporting policies of Hunan Provincial Party Committee and Government, the cultural and creative industries in Hunan have enjoyed rapid development and have been among the top in the country. However, at this stage, the involvement of financial institutions in the credit of cultural industries is obviously inadequate and their support is still low. Compared with the development momentum of Hunan’s cultural and creative industries and their diversified financing needs, financial institutions still do not have the expected results. First, the bottleneck of investment and financing caused by the cultural industry’s own characteristics makes it more difficult to break through. Second, the current policy of supporting cultural and creative industries is not conducive to the development of investment and financing. Third, the lack of innovation in the mechanism of bank financing can make it difficult to adapt Cultural and creative industries to develop practical needs; Fourth, the lack of a variety of financial intermediaries, it is difficult to promote the full convergence of the financial industry and cultural industries. Based on this, our province should further improve the environment of cultural industry financing system, improve the industrial service platform system, innovate financial policies, strengthen investment and financing mechanisms to support the establishment of full integration of financial institutions and cultural and creative enterprises.