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时代在不断的发展,经济社会发展需要的能量资源越来越大。电力企业作为中国重要的能源主体企业,越来越得到社会大众的关注。过去的市场发展形势下,电力企业具备着自身的垄断性优势,国家政策的保护下缺乏竞争的压力,对于企业的新闻宣传工作并不重视,当前国内外越来越严峻的外部发展形势,要求电力企业必须要提升自身的竞争实力水平,这就需要强化企业的新闻宣传工作的效应水平,为电力企业的健康强劲发展注入强大的动力。本文立足于企业新闻宣传工作的现状,结合新闻宣传工作对于企业发展的意义,分析了电力企业应该如何做好新闻宣传工作,希望本篇文章可以带给相关人员一些工作借鉴和思考。
The continuous development of the times requires more and more energy resources for economic and social development. As an important energy main enterprise in China, power companies are getting more and more attention from the public. Under the situation of market development in the past, power companies have their own monopoly advantages. Under the protection of state policies, they lack the pressure of competition. They do not attach importance to the publicity and propaganda work of enterprises. The current situation of more and more severe external development at home and abroad requires Power companies must upgrade their competitive strength level, which requires strengthening the effectiveness of corporate press and publicity efforts for the healthy development of power companies to inject a strong impetus. This article based on the status quo of corporate news publicity work, combined with the significance of news propaganda work for the development of the enterprise, analyzes how electric power enterprises should do a good job in publicity work, and hopes that this article can bring some reference and thinking to relevant personnel.