在多媒体时代的大背景之下,我国广播面临着一个什么样的发展环境呢?传统的广播媒介又该如何生存发展或者说应当采取什么样的策略来谋求自身的发展呢?基于此,我们迫切需要从一个更广阔的视角,来探讨广播发展的问题并展望其未来。 Under the background of the multimedia era, what kind of development environment is the broadcasting of our country facing? How should the traditional broadcasting media survive or develop or what kind of strategy should be adopted to seek its own development? The issue of broadcasting development needs to be explored from a broader perspective and its future.