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市场调查在企业的市场营销中具有极其重要的作用,本文就市场调查在市场营销中的应用分析问题展开讨论。文章首先论述了市场调查的定义,继而分析了市场调查的作用和意义,最后提出了市场调查在营销决策中的应用。
Market research plays an extremely important role in the marketing of enterprises. This article discusses the application of market research in marketing analysis. The article first discusses the definition of market research, then analyzes the role and significance of market research, and finally puts forward the application of market research in marketing decision-making.