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随着汽车产业链的不断发展和壮大,营销渠道或服务渠道的概念逐渐被认可和高度重视。在目前产险行业的发展中,能否对渠道进行有效管理,能否进行合理的渠道布局,直接反映出一个公司战略发展的方向及内部管理能力,意义重大。
With the continuous development and expansion of the automobile industry chain, the concept of marketing channel or service channel is gradually recognized and highly valued. In the current development of the property and casualty insurance industry, whether the channels can be effectively managed and whether the channels can be rationally laid can directly reflect the direction of a company’s strategic development and its internal management capabilities.