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目标管理,通过分解目标明确方向,有利于把整个团队的思想、行动统一到同一个目标上来,成为企业取得优秀业绩的重要管理形式之一。东航实施的战略绩效解码,将业绩目标逐层细分,并签定合约,是目标管理的一种灵活运用。通过这种形式,东航形成了强大的动力和执行力,今年1-2月,东航主营业务收入超90亿元,与去年同期相比,增长近三成,成功实现主营业务盈利。目标管理作为企业调动组织和个人积极性,提高工作效率的一种有效手段,被越来越广泛地应用于企业管理领域。但在实际操作中,实施目标管理,要防止这一有效形式起不到应有的作用,流于“形式”。
Goal management, through the decomposition of the direction of a clear goal, is conducive to the entire team’s ideas and actions to the same goal, and become an enterprise to achieve outstanding performance of the important forms of management. CEA’s implementation of the strategic performance decoding, the performance objectives subdivided and signed contracts, is a flexible management of the target. In this way, CEA formed a strong driving force and execution force. From January to February this year, CEA’s main business income surpassed 9 billion yuan, an increase of nearly 30% compared with the same period of last year, and successfully achieved the profitability of its main business. As an effective means for enterprises to mobilize the enthusiasm of organizations and individuals and improve work efficiency, goal management has been applied more and more widely in the fields of enterprise management. However, in practice, the implementation of the goal of management, to prevent this effective form does not play its due role in “” form.