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进入二十一世纪以来,人们对互联网越发熟悉,急速增加的网民数量,为网购热潮的来临奠定了基础。网购因为其强大的功能,受到广大年轻人特别是大学生的青睐。与此同时,大学生中网购成瘾的人数也不在的增加。对于这种情况,各个高校需要进行高度的重视,对大学生进行正确的引导。本文从“双十一”出发针对大学生网购行为进行了调查分析,在此基础上就大学生的网购行为进行了深入分析,并据此提出了几点正确引导学生网购行为的建议,以期能够帮助大学生形成正确的网购心理。
Since entering the 21st century, people are becoming more and more familiar with the Internet. The rapid increase in the number of Internet users has laid the foundation for the advent of online shopping boom. Online shopping because of its powerful features, by the majority of young people, especially college students of all ages. At the same time, there is not an increase in the number of online shopping addicts among college students. For this situation, all colleges and universities need to attach great importance to the correct guidance of college students. Based on the in-depth analysis of college students ’online shopping behavior, this article puts forward some suggestions on how to correctly guide students’ online shopping behavior in order to be able to Help students form the right online shopping psychology.